I’m making a few updates to the website, refreshing banner images and reviewing promotions and sales. I’ve always shared a lot of my business decisions and changes on the blog so I wanted to give you a little update on my current thinking!
I’m planning on making a big change to the way ‘packs’ work. For a long time I’ve had a packs section on the website where you can purchase a ‘bundle’. This is usually two items being offered together at a discount of $10-$15 less than if they were purchased separately. They’ve been popular (no surprise) so I’ve certainly hesitated about the decision but with the new warehouse setup it seems the only way.
In short I’ve come to the decision to no longer offer packs in their current form. Instead I’ll be doing multi purchase discounts. Don’t worry, this will still give you the same great value and I hope more variety. The discount will automatically be applied to your shopping cart so you won’t miss out and you don’t have to mess around with discount codes. For example I currently have a t-shirt & ¾ sleeve pack available for $59.95 saving $15 (approx 20% off). In future I envisage this being a promo - Buy Two or More on t-shirts and ¾ sleeve tops to receive 20% off. This way the discount would apply if you want 3, or perhaps you want 2 ¾ sleeve tops rather than a tee and ¾ sleeve, so it will give you more options to customise your purchase and receive discount. And I’ll be switching up the promos regularly so there is lots of variety. The advantage of this for me is that I can integrate these types of discounts in to the software running the warehouse (it’s a boring complicated story why I can’t get it to work with Packs) and I don’t have to go through the cumbersome process of creating the ‘bundled products’ which was a real pain and got too complicated if there were more than 2 or 3 items in a bundle.
As always, I love hearing your feedback and suggestions so keep me posted on how you’re finding it.