Last month I sent out a survey to all of our subscribers seeking feedback. I wanted to know what you, our customers, thought of O2wear! I was keen to learn what influenced your decision to purchase, how your O2wear is wearing several months on, and what you would like to see in future collections.
We received so many responses and I'd like to say a huge thank you to everyone who took the time to complete our survey. As an online only business I rarely get the opportunity to talk with customers or receive feedback so surveys like these are even more valuable to businesses like mine, allowing me to make decisions based on actual customer opinions rather than assumptions!
I must admit I was a little nervous when I logged in to see the first set of survey responses but I was overwhelmed by the number of positive responses and helpful feedback people had left :)
In case you are curious, I have published the results of the survey below. The survey was comprised of 12 questions though only the first 10 are included here (the other two questions were for general comments and email addresses). The survey was sent out to our database of customers who had signed up for our newsletter and it was also available via our blog and facebook. The statistics are based on results from 85 respondents:
Why did you purchase your O2wear clothing? (select all that apply)
| Because it is made from bamboo | 78% |
| I needed base/under layers | 53% |
| I liked the style and colour | 45% |
| Free shipping | 42% |
| Because I knew I could exchange or return items | 11% |
| I haven't made a purchase yet | 8% |
Is the fact that our clothing is made from bamboo the main reason you purchased?
| Yes it was the main reason | 48% |
| It was one of the reasons | 40% |
| No, I purchased for reasons other than the fabric composition | 12% |
What do you like best about your O2wear clothing (select all that apply)
| Feel and comfort | 90% |
| Bamboo fabric | 57% |
| Style and cut | 54% |
| Value for money | 36% |
| Durability | 34% |
How satisfied are you with the long term wear and durability of your O2wear clothing?
| Very unsatisfied | Unsatisfied | Satisfied - wearing as expected | Very satisfied | As good as new | Don’t own any |
| 0% | 4% | 30% | 41% | 19% | 7% |
How satisfied are you with the feel and breathability of your O2wear clothing?
| Very unsatisfied | Unsatisfied | Satisfied - wearing as expected | Very satisfied | As good as new | Don’t own any |
| 0% | 0% | 8% | 43% | 41% | 7% |
How satisfied were you with your online shopping experience using the O2wear website and checkout process?
| Very unsatisfied | Unsatisfied | Satisfied - comparable to other sites | Very satisfied | It was awesome | N/A |
| 1% | 0% | 7% | 43% | 40% | 8% |
Would you purchase again or recommend us to a friend?
| Yes | 100% |
| No | 0% |
Would you be interested in other bamboo blended fabrics such as a wool/bamboo mix?
| Yes | 88% |
| No | 12% |
We are considering a women’s underwear range, would you be interested:
| Yes | 88% |
| No | 12% |
Would you like to see more colours available in our range? (select all that apply)
| Charcoal | 78% |
| Grey marle | 60% |
| Olive grey (available in 3/4 sleeve and t-shirt) | 25% |
| Navy | 59% |