Plans for 2016
One of the scary things about leaving my day job to take on O2wear exclusively is no longer having an excuse. When I was working another job it was easy to let things slip or to only focus on the things I wanted to do rather than things I needed to. Now that I can no longer use the excuse of not having enough time in the day or, I’ll get to that once I quit my job, I have to face the fact that now is the time! So this year I’m going to make some new year’s resolutions for the business that I’m going to publish here in the hope of making myself more accountable:
Some of these are kind of ambitious, which goes against the grain. I tend to go for conservative, achievable goals but the higher you aim the more you achieve, or so I’ve read. So here goes:
- Redesign my packaging – this is something I’ve been thinking about for nearly two years and there are no good reasons why I still haven’t made it happen.
- Get stocked by a major online retailer – I think something like this would really help me get to the next level, increasing my brand awareness, sales and maybe even get me out of the house and into a warehouse!
- Increase revenue – my goal is to increase revenue by 25% this year.
- Instagram followers – 10,000. This seems kind of unrealistic to me, I feel like I have no idea what I’m doing with insta. My photo taking skills need some major improvements and I’ve come to the realisation that it takes a whole lota work to get even one great pic. But social media is great for building brand awareness and connecting with customers so, here it goes!
- Done is better than perfect – this isn’t really a goal, so much as a new attitude. I read this quote somewhere recently and it really hits home. I have spent so much time strategising, thinking and holding off on doing things until they’re just right that I end up not doing them, because maybe if I work on it just a little longer I’ll get it perfect (refer point one!). And where has that got me? A whole lot of not done!
At the end of the year I’ll revisit these and see how I went, fingers crossed! Feel free to share your new year’s resolutions below :)