24th May 2016
How to live wisely
A while ago I read an article called “How to live wisely” and like a good book or movie, I have found myself thinking back on it at various times since then. The article is about a short course…
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21st Apr 2016
Bamboo maternity clothes for pregnancy
I am often asked if I am planning on introducing a maternity range and the answer is, probably not any time soon (but never say never). But with Mother's day just around the corner and having just re…
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5th Apr 2016
The Tank Top
The humble tank top is perhaps the least loved of the O2wear family. It’s certainly less popular than the camisole and for a long time I felt the same way, but I think this is a bit unfair!…
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8th Mar 2016
New O2wear underwear range!
The O2wear underwear range is here! It’s been quite a long process since I first floated the idea in May last year when I sent out a survey to friends, family and anyone willing to (anonymously) an…
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4th Feb 2016
Tiny houses - living simply
On the back of last week’s blog about down-sizing your wardrobe and living with a capsule collection this week I’m looking at those that take it one step further, down-sizing their entire house…
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28th Jan 2016
The capsule wardrobe - living with less
Minimalism, slow living and mindfulness are popular philosophies that seem to be everywhere at the moment. Although I probably don’t identify with any one of these specifically, I do like what they…
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14th Jan 2016
How to create cool images and graphics without photoshop or any technical skills
I have created all my website graphics, social media posts and edited photos using software that isn’t photoshop. Not because I have anything against it, but I don’t know how to use it and it’s…
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7th Jan 2016
New Year's Resolutions
Plans for 2016One of the scary things about leaving my day job to take on O2wear exclusively is no longer having an excuse. When I was working another job it was easy to let things slip or to only…
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17th Dec 2015
Professional photography is one of the best investments I have made for my ecommerce business
Images taken by Matt from Perth Product Photography for my website O2wear When it comes to the world of online sales, images are everything. If you can’t feel a product, if you…
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3rd Dec 2015
Christmas gift guide for her
It’s that time of year again, Christmas shopping time. As usual I haven’t got my present shopping sorted but I have a bunch of ideas for those of you still looking. Inspired by Australian desi…
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19th Nov 2015
The benefits of customer reviews for your ecommerce business
I’ve just realised it’s been nearly a year since I setup product reviews on O2wear and I just received our 100th product review!I’ll admit I was a little nervous when I first set up cus…
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12th Nov 2015
Postage – Why it is one of the most important things to consider before starting an online retail business
Why is postage so expensive in Australia? I don’t know, but I do know that it’s going to be one of your biggest costs, it’s certainly one of mine. If you are thinking of starting an online retail b…
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