It’s summer, it’s Australia and the UV is sitting at extreme for months on end so it’s time to get serious about sun protection. The sun's harmful UV rays can cause serious damage to our skin, leading to sunburn, premature aging and even skin cancer. In fact, Australia has one of the highest rates of skin cancer in the world, with more than two in three Australians being diagnosed in their lifetime^. That's why it's crucial to protect your skin from the sun.
So we're excited to introduce our new UPF 50+ rated sun wrap, the perfect addition to your summer wardrobe. It’s been rated UPF 50+ by ARPANSA (Australian Radiation Protection and Nuclear Safety Agency), which means it blocks out at least 98% of UV radiation, the highest rating that can be achieved. But it’s not just the fabric that protects your skin, we’ve added some design features that make it stand out from the rest.
First, let's talk about the stand-up collar. This feature provides extra protection for your neck and chest, which are often overlooked areas when it comes to sun protection. The collar also gives the wrap a stylish look that can be dressed up or down.
Another great feature of this wrap is the thumbholes. These provide extra coverage for your hands and wrists, which are also areas that are often exposed to the sun. The thumbholes also keep the wrap in place and make it easy to wear while out and about.
The UV sun wrap is made from our signature blend of bamboo and spandex, breathable and luxuriously soft, with a drapey cut and feel to keep you cool while covered. Why bamboo? Because it is a sustainable resource that grows quickly with little need for irrigation or pesticides and as a fabric it has a soft touch and is suitable for those with sensitive skin.
Of course traditional sun protection including hats and sunscreen are still crucial, but we all know there are days we skip them because we don’t expect to be out in the sun, we haven’t reapplied or we just don’t want to slather our skin in sticky cream, and that’s where our wrap comes in. Whether it’s a morning coffee run, school pickup or a walk along the beach, it’s sun protection made easy. No greasy residue we promise!
Shop the UV Bamboo Wrap here >>
^ https://www.sunsmart.com.au/skin-cancer/skin-cancer-facts-stats
